iGaming SEO consultant
SEO for casino, sportsbook and fantasy sites in English and French, with deep experience of African and French-speaking markets and of recovering sites after spam and core updates.
The most punished niche in search
In iGaming the line between links that rank you and links that sink you moves with every update. Spam updates hit affiliate and operator sites first, networks that worked last year become liabilities, and each market has its own rules about what you can say and where. A generalist SEO learns this on your budget. I have been doing it for years.
Operators and affiliates
Review and bonus content built to survive scaled-content and site-reputation scrutiny, with link profiles that do not depend on one network.
Sports and betting
Fixture, odds and prediction content that stays useful and accurate, with technical SEO that copes with thousands of short-lived pages.
Fantasy platforms
Market and regulatory review before build, then keyword mapping that fits how fans actually search.
Recoveries in the niche
SERP authority restored
One of France's leading gaming websites saw key commercial pages slide. I audited the backlink and anchor profile, disavowed toxic links, investigated and cleaned up the client's private blogging network, and rebuilt internal linking so priority pages were reachable by users and crawlers. Positions on the critical pages recovered and traffic has trended up since.
About 45,000 visits a month back
After a Google spam update, backlink cleanup, cannibalisation fixes and redirect repairs returned most target pages to the first page. The site came through the next core update stronger.
Working with Royking Niba was the solution for our site. Their insights and strategies helped us identify critical issues that were costing us. We are now seeing improvements in our rankings and traffic.Leading French gaming website, client
An engagement for iGaming sites
Market and regulatory review
Before any build or rewrite, we check what the target market allows you to say and where, so the SEO plan does not create compliance problems later.
Audit and link review
Technical audit, anchor profile and a human review of every link source, including any private network you run.
Keyword mapping
Casino, sportsbook and fantasy keyword maps per market and language, so each page has one job.
Ongoing consultancy
Retained monthly for sites that need steady guidance through update cycles. Reporting stays short and plain.
Audits start under $1,000. Recovery and build work is scoped after the audit and most projects fall between $1,000 and $5,000. Retained consultancy is scoped separately.
Do you work with operators or affiliates?
Both. The risks differ, so the audit and the plan differ too.
Can you work in French-speaking and African markets?
Yes, that is where much of my experience sits. I run keyword research and content in English and French. Version française.
Can you recover a site that was hit by an update?
I can diagnose and repair the cause. I cannot promise a result, and no honest consultant can. See penalty recovery.
Let's look at your iGaming site.
Tell me your market, your vertical and what changed in your rankings. I will reply with what I see and how I would approach it.