Notes on growth
Local SEO Audit: Five Layers in the Order That Protects the Business, and the Grid Arithmetic Behind Local Rank Checks
A local SEO audit checks what Google says decides local results, relevance, distance and prominence, in an order that protects the profile first. Google's wording quoted exactly, the…
SEO Spam: How Hackers Inject It, What Each Check Can See, and How Long Injected Pages Stay in Google
SEO spam is content a hacker injects so that search engines see it and you do not: spam pages, hidden links and redirects. Google's wording quoted exactly, a…
AI Overview Tracker: What Search Console Now Shows, the Question It Cannot Answer, and the Sample Size a Tracker Needs
An AI Overview tracker checks a fixed list of searches for an AI Overview and records whether your site is cited. Search Console's Generative AI performance report now…
Wix SEO: What Wix Sets for You, the Four Defaults You Should Not Touch, and the 5,000-Redirect Ceiling
Wix SEO is mostly about the parts Wix leaves to you: titles, descriptions, blog redirects and what you choose to index. Wix's own help centre and Google's documentation…
SEO Proposal: What to Put In It, the Nine Questions Google Says to Ask, and Why One Assumption Can Quadruple a Forecast
An SEO proposal should say what will be done, how results will be measured and what is out of scope, and it should never guarantee a ranking. Google's…
Dental SEO: Google’s Rules for Practice and Dentist Profiles, the Review Reply That Cost $23,000, and Where 1.17 Million Patient Searches Are Decided
Dental SEO is mostly decided in Google's local results and, for cost questions, in AI Overviews. Google's rules for practice and dentist profiles quoted exactly, the two US…
Google Business Profile Optimization: What Google Says Decides Local Ranking, Field by Field, and the Review-Gap Arithmetic
Google Business Profile optimization is complete, accurate information within Google's guidelines, because Google says local results rest on relevance, distance and prominence. Google's wording quoted exactly, a field-by-field…
Tiered Link Building: How the Pyramid Works, What Google’s Spam Policy Says, and How Few Links Ever Point at You
Tiered link building stacks links on top of the links that point at your site. Google's spam policies name almost every part of it as link spam. Google's…
Shopify SEO: What the Platform Does for You, What It Won’t Let You Change, and the Collection URL Trap
Shopify already generates your sitemap, robots.txt and canonical tags. Shopify SEO is the part it leaves to you: theme links, titles, redirects and the within filter that puts…
Roofing SEO: What Google Says Decides the Map Pack, the City-Page Trap, and a Demand Map of 12 Roofing Searches
Roofing SEO is mostly won in Google's local results, which Google says rank on relevance, distance and prominence. Google's own rules for service-area businesses, doorway city pages and…