Crawling, indexing, migrations and site audits: the technical work that decides whether a page can rank at all.
Shopify already generates your sitemap, robots.txt and canonical tags. Shopify SEO is the part it leaves to you: theme links, titles, redirects and the within filter that puts one product at several URLs. Shopify’s and Google’s own words, a fixed-versus-yours decision table, and a worked model of how fast duplicate product URLs multiply.
A keyword research checklist of twelve checks, each tied to the data source that answers it, with tool definitions quoted from Google and Ahrefs documentation and a dataset showing how search volume and traffic potential can point in opposite directions.
SEO metrics tell you whether search sends the right people and whether they act. Google’s own definitions of clicks, impressions, CTR and average position, a decision table of what each metric can and cannot tell you, and a worked model of average position falling while traffic grows.
Breadcrumb schema is a BreadcrumbList with an ordered list of ListItems, and Google requires only four properties to accept it. Here is the documentation verbatim, an error table mapped to the rule each mistake breaks, and a 2,000-page model showing that breadcrumb links push authority up the hierarchy and never down to products.
Google’s own documentation now describes dynamic rendering as a workaround and recommends server-side rendering, static rendering or hydration instead. Here are those sentences verbatim, the five rendering strategies ranked by what Googlebot has to do before it sees your content, and the arithmetic showing that dynamic rendering doubles the number of outputs you have to keep identical.
Google documents three ways to deliver hreflang and states plainly that they are equivalent to it. That makes the decision a question of bytes and maintenance rather than ranking. Here is the documentation in Google’s words, and the arithmetic showing where the head-tag route ships a gigabyte a month to people who never read it and where the sitemap route runs out of room.
Mobile-first indexing means Google indexes and ranks the mobile version of your page. Here is Google’s own wording, a nine-row parity table to audit against, and a model of the mobile menu change that removes three quarters of a catalogue’s internal link paths without a single error.
Content decay is a slow loss of clicks on a page that used to perform, but most traffic labelled decay is seasonality, falling demand or a changed results page. A five-pattern Search Console matrix tells them apart, and the arithmetic shows why three percent a month costs 17.5 percent of a year’s clicks.
Google groups crawl responses as good, possibly good and bad, and 404 sits in the middle. Here is what the documentation says Googlebot does with each status code, which errors actually cost you indexing, and the redirect-chain arithmetic that shows where three quarters of a crawl can disappear.
Google’s documentation states plainly that there is no single page experience signal, and lists six questions instead. Here are those questions in Google’s words, the current Core Web Vitals thresholds, and the arithmetic showing how much of a passing site’s traffic still gets a bad experience.