Category: Penalty & Recovery

Roofing SEO is mostly won in Google’s local results, which Google says rank on relevance, distance and prominence. Google’s own rules for service-area businesses, doorway city pages and incentivised reviews, quoted verbatim, plus a demand map of twelve US roofing searches showing where each click is actually decided.

A suspended Google Business Profile has broken one of Google’s profile guidelines, and the fix is an appeal through Google’s appeals tool, with evidence uploaded inside a 60-minute window. Google’s wording verbatim, a table of common triggers matched to the guideline and the evidence that answers it, and a worked timeline for account-level restrictions.

Backlinks are links on other websites that point to yours. Google uses them to find pages and as a relevancy signal, and PageRank still sits among its core ranking systems. Google’s own wording, a table of which links need which rel attribute, and a worked model of why a link from a crowded page is worth less.

Doorway pages are pages built to rank for similar searches and funnel visitors somewhere else, and Google lists them as spam. Its definition and four examples verbatim, a test for each, the manual action they trigger, and a 120-city model showing why templated location pages are 90 percent duplicate.

Unnatural links are links Google judges to exist mainly to manipulate rankings, and its Manual Actions report has two separate notices for them: links to your site and links from your site. Google’s recommended steps verbatim, a table of where each kind of link spam has to be fixed, and the outreach arithmetic that explains why the disavow ends up doing most of the work.

Search Console tells you what Google concluded. Server logs tell you what Google did. Here is how to verify a request really came from Googlebot, the commands that turn a raw access log into crawl data, and the five readings that matter after a traffic drop.

Google states plainly that E-E-A-T is not a specific ranking factor. Here is what its documentation actually asks for, letter by letter, the Who, How and Why test in full, and which artefacts are worth building after a core update.

Google has never banned AI-generated content. What it bans is scaled content abuse, and the policy is written around purpose and value rather than authorship. Here is where the actual line sits, and why detection is not your real risk.

Diagnosis is one job and removal is another. This is the removal procedure: what a reconsideration request has to prove, the four reasons they get rejected, and what to do when there is no manual action to appeal against.

Google has no spam policy called thin content, and no length threshold anywhere in its documentation. Here is what the named policies actually say, the test that replaces word count, and how I triage a few thousand weak pages.